India’s quick commerce (qcom) sector is entering a new phase of intense competition as major e-commerce players Amazon and Flipkart ramp up their presence in the rapidly growing 10-minute delivery space. After initially adopting a wait-and-watch approach, both companies are now expanding their offerings to challenge established players such as Blinkit, Instamart and Zepto, which have dominated the segment so far.
Amazon and Flipkart’s renewed focus signals a significant shift in India’s digital retail landscape, where speed and convenience have become key differentiators. The quick commerce model, which promises ultra-fast delivery of groceries and essentials, has seen explosive growth over the past few years, reshaping consumer expectations in urban markets.
According to Bain & Company, India’s quick commerce market has been doubling annually over the last two years. The sector is projected to reach $65–70 billion by 2030 and is expected to contribute 45–50 percent of incremental e-retail gross merchandise value (GMV) over the next five years.
Industry experts believe the entry of deep-pocketed global e-commerce giants will further intensify competition, drive innovation, and potentially reshape pricing and delivery models in the sector. However, challenges remain in achieving sustainable unit economics and scaling hyperlocal logistics efficiently. With increasing consumer demand for faster deliveries and broader product availability, India’s quick commerce market is set for a fiercely competitive and rapidly evolving growth trajectory in the coming years.
