Palo Alto, October 8, 2025 — Tesla Inc. has introduced lower-priced versions of its flagship electric vehicles, the Model S and Model X, in a strategic move aimed at expanding its customer base and improving affordability in the premium EV segment. The announcement was made via Tesla’s official website and social media channels, with immediate availability in select markets.
The new variants, labeled as “Standard Range,” offer reduced battery capacity and slightly lower performance specifications compared to the Long Range and Plaid models. Despite the scaled-back range, both vehicles retain Tesla’s signature design, advanced safety features, and access to the company’s Full Self-Driving (FSD) software, available as an optional upgrade.
The Model S Standard Range is priced at approximately $74,990, offering an estimated range of 320 miles per charge, while the Model X Standard Range starts at $79,990 with a range of around 290 miles. These prices reflect a reduction of nearly $10,000 compared to their Long Range counterparts.
Tesla CEO Elon Musk stated that the move is part of the company’s broader mission to accelerate the world’s transition to sustainable energy. “We want more people to experience the benefits of electric mobility without compromising on quality or innovation,” Musk said in a post on X (formerly Twitter).
Industry analysts view the launch as a response to increasing competition in the EV market, particularly from emerging players in China and legacy automakers ramping up their electric offerings. The new variants are expected to appeal to buyers who prioritize affordability and brand value over maximum range and performance.
Tesla has also confirmed that the vehicles will be eligible for federal tax incentives in the United States, further lowering the effective purchase cost for qualified buyers.
Deliveries for the Standard Range models are expected to begin later this month, with global rollout planned in phases based on regional demand and production capacity.
