Stockholm, September 27, 2025 — Music streaming giant Spotify has unveiled a sweeping set of new policies aimed at protecting artists, producers, and songwriters from the growing risks posed by generative artificial intelligence (AI) technologies. The announcement marks a significant step in the company’s ongoing efforts to maintain a trustworthy and transparent music ecosystem.
In a detailed blog post titled “Spotify Strengthens AI Protections for Artists, Songwriters, and Producers,” the platform outlined three key areas of focus: stronger enforcement against impersonation, a new spam filtering system, and mandatory AI disclosures for music credits.
One of the most notable updates is Spotify’s new impersonation policy, which directly addresses the misuse of AI voice cloning. Vocal impersonation will now only be permitted when the impersonated artist has explicitly authorized the usage. The company also pledged to invest in tools that prevent fraudulent uploads of AI-generated content to legitimate artist profiles, a tactic increasingly used to divert royalties and mislead listeners.
To combat the influx of low-quality, AI-generated tracks—often referred to as “slop”—Spotify is rolling out a sophisticated spam filtering system. This tool will identify mass uploads, duplicates, SEO hacks, and artificially short tracks, tagging and suppressing them from recommendations. Over the past year alone, Spotify has removed more than 75 million spammy tracks from its platform.
In a move toward greater transparency, Spotify will also introduce AI disclosures for music credits. These disclosures, developed in collaboration with the standards-setting body DDEX, will allow artists to indicate whether and how AI tools were used in their creative process. The company emphasized that such disclosures will not penalize artists or affect track rankings, but rather empower listeners to make informed choices.
“Music has always been shaped by technology,” Spotify stated. “But the pace of recent advances in generative AI has been unsettling for many creatives. We envision a future where artists and producers are in control of how—or if—they incorporate AI into their work”.
The announcement comes amid growing global debate over AI’s role in creative industries, with artists and rights holders calling for clearer regulations and ethical safeguards. Spotify’s proactive stance is being seen as a model for balancing innovation with integrity in the evolving digital music landscape.
