Siri may finally achieve intelligence: Apple’s new AI strategy involving ChatGPT and Claude
Apple is working on replacing Siri in future iPhones with advanced in-house AI models as well as advanced Large Language Models (LLMs) from Anthropic or OpenAI. This move will mark a significant reversal in Apple’s preference for developing core technologies internally to better optimize them with the devices. But the rapid growth of AI features has put pressure on Apple to rely on other brands.
For many years, Apple has depended on its proprietary foundational models to enhance its phone assistant Siri and various other AI functionalities. In spite of notable advancements, Apple has fallen behind rivals such as Google and Samsung, whose AI assistants have improved and gained traction over the years. Recent internal testing reportedly revealed that Anthropic’s Claude surpassed Apple’s own models, particularly in managing intricate queries and coding assignments.
Apple is in discussions with both Anthropic and OpenAI regarding the licensing of their LLMs for Siri. The company has requested tailored versions of Claude and ChatGPT that can operate securely on Apple’s Private Cloud Compute servers. This architecture is the same one currently employed for processing AI requests in the cloud to ensure the safety and security of user data. Both Anthropic and OpenAI are adapting their models to fulfill Apple’s specifications, and Apple is actively evaluating their performance. Negotiations between the companies are ongoing, with Anthropic reportedly pursuing multibillion-dollar licensing fees that would escalate over time. This substantial cost has prompted Apple to keep its options flexible, and it is also engaging in discussions with OpenAI. Additionally, Apple may be exploring other potential partners. While Apple continues to develop its internal LLM for Siri, aiming for a launch in 2026, the incorporation of Claude or GPT could expedite Siri’s transformation as early as next year. This would provide Apple with a competitive advantage and enhance Siri’s functionalities. A conclusive decision has not yet been reached, and there remains a possibility that Apple will opt for its proprietary LLM for Siri’s evolution next year.
