Samsung will be reveal the latest foldable smartphones on July 9 in New York

On Wednesday, Samsung distributed invitations for an event scheduled on July 9 in Brooklyn, New York, where it is anticipated that the company will unveil its newest series of foldable smartphones. This launch event will also be available for streaming on Samsung’s website and YouTube. The South Korean technology leader typically introduces its new foldable devices during this period, allowing it to gain a competitive advantage prior to the fall launch events held by Google and Apple.

This year’s Galaxy foldable models — presumably the Galaxy Z Flip 7 and Z Fold 7 — are anticipated to showcase slimmer and lighter designs, enhanced displays, upgraded cameras, and ideally, extended battery life. Alongside the standard Galaxy Z Flip and Fold devices, Samsung has been hinting at an “Ultra experience” in a “more compact and portable form factor.” This could potentially feature a high-performance camera and AI-driven tools. It is probable that Samsung will unveil an ultra version of the Galaxy Z Fold — its most premium foldable smartphone to date.

While the mainstream Galaxy S series continues to be Samsung’s most crucial product from both a strategic and economic perspective, the company is progressively focusing on foldable phones. These devices, characterized by a single screen that can be folded in half, gained significant attention following Samsung’s introduction of its inaugural foldable phone in 2019. Samsung still holds the leading position in the foldable phone market; however, Chinese brands, especially Honor and Oppo, are rapidly advancing with their slimmer and lighter alternatives.