Global marketing and communications leader Omnicom Group plans to cut over 4,000 jobs and shut several agency brands following its $13.5 billion acquisition of Interpublic Group (IPG), according to a Financial Times report on December 1, 2025. The move comes amid an AI-driven transformation in the advertising industry, where technology and platforms like Meta are enabling businesses to produce ads more efficiently. Omnicom CEO John Wren stated that the job reductions will mainly impact administrative and certain leadership roles as part of the IPG integration, generating estimated annual savings of $750 million.
The layoffs mirror restructuring efforts by competitors, including WPP Media under new leadership. IPG had already cut 3,200 jobs in the first nine months of 2025 and reduced its workforce by 3,000 to 75,000 last year.
Omnicom’s acquisition of IPG gives the combined company a 60% shareholder stake and establishes the largest global advertising agency with $25 billion in annual revenue. In India, it becomes the second-largest media and ad network, challenging London-based WPP Media, which remains the industry leader with brands like Ogilvy and the GroupM network.
