India’s Quick Commerce Dominates 2024 E-Grocery Market, Capturing Two-Thirds of Orders

India’s quick commerce sector experienced remarkable growth in 2024, accounting for over two-thirds of all e-grocery orders and achieving a market share of $6-7 billion, a significant increase from $1.6 billion in 2022. This sector, led by platforms like Blinkit, Zepto, and Swiggy Instamart, also contributed to a tenth of the total e-retail spending in the country.

Quick commerce, characterized by delivery times of under 30 minutes, has become a defining feature of India’s e-retail market. The sector now boasts over 20 million annual online shoppers and employs more than 400,000 people. Its growth is projected to continue at an annual rate of over 40% until 2030, driven by expansion into new categories, geographies, and consumer segments.

However, challenges remain. The sector faces stiff competition from larger e-commerce players like Flipkart and Amazon, as well as difficulties in expanding profitability beyond major metropolitan areas. Experts have also raised concerns about the sustainability of this rapid growth, with some viewing it as a “passing fad”.