It becomes a celebration of self-expression and self-care when a genuine beauty icon teams up with a company that embraces every tint, texture, and aspect of what makes you, you. Global Icon Deepika Padukone, an actress, businesswoman, mental health advocate, daughter, sister, wife, mother, and most importantly, a timeless beauty who has defined beauty on her own terms at every stage of life, is gratefully welcomed by Nykaa, India’s favorite site for beauty and lifestyle. They all agree on one basic fact: selecting oneself is the most beautiful thing a woman can do in a world that pulls her in a million different directions. Nykaa has discovered a reflection as well as a muse in Deepika Padukone.
Deepika has reinvented Indian beauty on her own terms, from her debut as Shanti Priya to her bold performances in movies like Cocktail and Piku, as well as on the red carpets at the Met Gala and Cannes. Beyond the flashbulbs, though, Deepika’s journey is grounded in authenticity, and she has gracefully and purposefully welcomed each new chapter. She has always chosen herself and has never been constrained by the standards of beauty set by society. This partnership’s strength lies in that. Deepika and Nykaa have a straightforward message for all women: you don’t need a reason to be there for yourself. Being comfortable in your own skin is what defines beauty, not how you look. And whether you’re 40 and trying to discover the ideal retinol or 17 and choosing your first kajal, Nykaa will be at your side every step of the way.
