BMW Group India is poised to achieve record-breaking sales in 2025, projecting deliveries of up to 18,000 units, driven by robust demand for electric vehicles (EVs), strategic pricing reforms, and strong festive season performance. The company, which ranks as the second-largest German luxury carmaker in India, is anticipating double-digit growth for the fifth consecutive year.
According to Hardeep Singh Brar, President and CEO of BMW Group India, the brand has already secured 2,000 confirmed bookings, indicating strong market traction. “Without supply constraints, we would have performed even better,” Brar stated, emphasizing the company’s resilience amid industry-wide challenges.
Between January and September 2025, BMW Group India recorded its highest-ever nine-month sales, delivering 11,978 cars—a 13% year-on-year increase. This includes 11,510 BMW vehicles and 468 Mini models. The company also reported record motorcycle sales, with 3,976 units sold under the BMW Motorrad brand.
Electric vehicles have emerged as a key growth driver, with the iX1 leading BMW’s EV portfolio. EVs now account for 21% of BMW’s total car sales in India, and the company aims to increase this share to 30% by 2027. The surge in EV adoption is supported by favorable Goods and Services Tax (GST) rate cuts and a growing consumer shift toward sustainable mobility.
BMW’s product strategy, which includes long wheelbase (LWB) models and digital retail expansion, has further strengthened its market position. The July–September quarter marked the company’s best-ever Q3 performance, with 4,204 cars sold—a 21% increase compared to the same period last year.
Brar highlighted BMW’s consistent growth across all three quarters of 2025, noting that the brand outperformed other German luxury competitors who experienced declines. “We are the only ones registering growth in Q1, Q2, and Q3,” he said.
With a strong pipeline of new launches, personalized brand engagement initiatives, and attractive financial offers, BMW Group India remains confident in sustaining its upward trajectory through the remainder of the year.
