Apple Inc. has cut several sales roles as part of a restructuring aimed at streamlining how it serves businesses, schools, and government clients, marking a rare round of layoffs for the tech giant. Employees were informed over the past few weeks, though the company did not disclose the total number of positions affected. The layoffs impacted account managers handling major clients and staff at Apple’s briefing centers who manage institutional meetings and product demos.
Apple confirmed the reorganization, stating it affects a small number of roles while continuing to hire for other positions, which laid-off employees can apply for. The move is notable given Apple’s record revenue, projected to reach nearly $140 billion in the December quarter. The company also plans a new low-end laptop to attract more business and educational customers.
Some employees suggested the shift is intended to direct more sales through third-party resellers, reducing internal costs. Laid-off staff have until January 20 to secure new roles within Apple or receive severance. The sales division reports directly to CEO Tim Cook and is overseen by VP Mike Fenger. This restructuring follows previous cuts in Australia, New Zealand, and other tech layoffs at companies like Amazon and Meta.
